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耐克：贊助商之外的經(jīng)典
如果有人問：“一個對勾代表什么？”相信很多人都會毫不猶豫地回答：“耐克�！彪m然不是奧運會贊助商，但作為一個運動品牌，耐克在全球范圍內(nèi)卻擁有大量的“粉絲”，其營銷策略的高明也可見一斑。現(xiàn)在就讓我們一起領(lǐng)略一下耐克的營銷高招吧。 在奧運中“隱身” 奧運會作為世界范圍內(nèi)的大事，很多企業(yè)想借此機會大
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Nike Air Force 1 “Spiridon”
Nike has been rolling out a series of Air Force 1 and Court Forces inspired by popular colorways of the past, some going as far as reshaping the actual upper to reflect their previous running predecessors. Although the Zoom Air Spiridon isn't exactly part of the Air Max Insp
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Nike Zoom Kobe 3 Lower Merion HS PE
The latest Nike Zoom Kobe 3 pays homage to Kobe Bryant’s high school of Lower Merion where he emerged as one of the best players to ever make the jump from high school to the NBA. Sporting the school colors of White, Burgundy and Silver, this Zoom Kobe 3 looks very a
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耐克創(chuàng)新營銷的原動力
簡介：當(dāng)美國的企業(yè)界對彼得·德魯克(PeterF.Drucker)教授苦心旨意總結(jié)的創(chuàng)新的法則頂禮膜拜的時候，耐克似乎對此不聞不問擺出一副不屑一顧的樣子。德魯克教授認(rèn)為大多數(shù)創(chuàng)新，特別是成功的創(chuàng)新，都是有意識、有目的地尋找創(chuàng)新機遇的結(jié)果，而機遇只存在于為數(shù)不多的幾種情形中。在一家公司或一個行業(yè)內(nèi)部
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Nike Be True Dunk High Supreme Tier 0 Solid Colors Update
With the Multi Colored Nike Be True Supreme Dunk Highs already hitting Tier 0 store shelves, its almost time for the worldwide release of the Solid Color Nike Dunk Highs to be released. This exclusive set of solid colored based models will be releasing on March 29th at
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Nike Air Force II - St. Patrick’s Day
It has been awhile since Nike has released a new Air Force II, and a new model appears in a St. Patrick’s Day like color-way just in time for the holiday. This Nike Air Force II features White, Pine Green, Black and Varsity Red. A traditional color-way for St. Patty’s