新聞中心
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阿迪達(dá)斯:辱華廣告屬TBWA內(nèi)部事務(wù) 不影響合作
15日,針對(duì)TBWA為“大赦國(guó)際”設(shè)計(jì)的辱華廣告一事,阿迪達(dá)斯向新民網(wǎng)記者表示,“我們對(duì)這一事件事先并不知曉。TBWA國(guó)際已就此事向阿迪達(dá)斯表示歉意,我們也接受了他們的道歉。這一事件純屬TBWA國(guó)際的內(nèi)部事務(wù),與阿迪達(dá)斯以及阿迪達(dá)斯與TBWA中國(guó)之間的合作無(wú)關(guān)。” TBWA拍攝的辱華奧運(yùn)廣告 TBWA為
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Upper Playground x Adidas Originals - Herbert Baglione
To initiate the Upper Playground and Adidas Originals artist campaign, artist Herbert Baglione is called on to the design the first model from the series. The sneakers are made up of a simple black and white color-way accompanied by artwork and a gum-sole. Furthermore, the Upp
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專訪阿迪達(dá)斯全球總裁兼CEO斯特明格
艾里克·斯特明格(Erich Stam-minger)最近心情不錯(cuò),臉上一直掛著燦爛的笑容。一方面是因?yàn)樗男碌陝倓傞_(kāi)業(yè),更重要的原因是北京奧組委于近日叫停了多起非奧運(yùn)合作伙伴借助奧運(yùn)營(yíng)銷的擦邊球行為。這顯然是所有奧運(yùn)合作伙伴都一直期盼的行動(dòng)。7月4日,借北京奧運(yùn)會(huì)體育服裝官方合作伙伴阿迪達(dá)斯全球首家品牌中
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阿迪達(dá)斯全球首家品牌中心開(kāi)幕
北京三里屯迎來(lái)了它的時(shí)尚新地標(biāo),位于三里屯南街19號(hào)11棟的阿迪達(dá)斯全球首家品牌中心已然開(kāi)幕營(yíng)業(yè)。當(dāng)北京的奧運(yùn)精神愈加火熱之時(shí),阿迪達(dá)斯斥資8000萬(wàn)美元打造了一座“阿迪達(dá)斯運(yùn)動(dòng)之城”! “⒌线_(dá)斯有史以來(lái)第一次在同一門店內(nèi)匯集旗下三大品牌——阿迪達(dá)斯運(yùn)動(dòng)表現(xiàn)系列(Sports Performance)、
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Adidas Forum Low RS - Polka Dot
Adidas has given us a lot to talk about recently and now gives a little more with this Forum Low RS sporting an all over polka dot design. The sneaker comes just in time to celebrate the 10th year of the Forum Low. Furthermore, what is a little interesting is the use of
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Adidas Gil II Zero x Slam Magazine
It has been a great year for the Adidas Gil II Zero, and after some silence, we have found out Slam Magazine collaborated with Adidas to design a unique and beautiful Gil II Zero. Intentions were Gilbert Arenas to wear the Adidas Gil II Zero x Slam Magazine during his la